Being a new company, Omniex needed a set of guidelines to establish consistency in their brand. Nothing was in use so this project was basically starting from scratch.
- Establish style of brand
- Specify colors, fonts, logos, and spacing to use
- Keep guide updated over time
An idea for the logo and brand had already been established. I worked with the client to refine these ideas and execute them in the guide. Font pairings were researched and the respective families were placed into the guide.
The newly created style guide establishes and enforces the style of the Omniex brand to improve communication and keep consistency across mediums. The guide will be revised periodically as the company grows and evolves.