ConnectED FUSION
In this case study, I present my role as the lead designer for Advisor Group’s premier conference, ConnectED 2021. The project involved creating captivating designs for various objects and collateral throughout the event space, including column wraps, escalator clings, banners, meter boards, easel signs, shirts, desks, light-up towers, and more. Additionally, I contributed to the branding of the final night party, FUSION FEST, hosted at the prestigious Allegiant Stadium. Furthermore, I played a key role in designing the branding for the event’s website and application, ensuring a cohesive visual identity across all digital touchpoints.
Problem
Advisor Group's ConnectED conference required a visually captivating and immersive environment that reflected the brand and enhanced the attendee experience. Additionally, there was a need for a cohesive visual identity and branding for the event's website and application. The challenge was to create designs for various objects and collateral that would engage and captivate conference participants, while also ensuring consistency and coherence with the digital branding elements.
Goals
- Develop captivating designs for objects and collateral to enhance the visual impact of the conference.
- Create a cohesive visual identity that reflects the Advisor Group brand and ConnectED conference theme.
- Foster an engaging and immersive environment that captivates and energizes conference attendees.
- Design a consistent branding for the event's website and application to maintain a cohesive digital experience.
Research
Extensive research was conducted to understand the conference theme, the brand identity of Advisor Group, and the desired attendee experience. This research involved studying previous conference designs, analyzing industry trends, and gathering input from the event team. Additionally, research was conducted to align the digital branding with the overall visual identity of the event. The research phase focused on developing a deep understanding of the objectives, visual preferences, and expectations for ConnectED 2021.
Solution
The solution involved a meticulous design process and collaboration with vendors to execute the vision for ConnectED 2021. Captivating designs were created for objects and collateral, strategically placed throughout the event space to create a cohesive and immersive environment. These designs reflected the Advisor Group brand and the ConnectED conference theme, fostering engagement and excitement among participants. Furthermore, a consistent branding was designed for the event's website and application, ensuring a seamless digital experience that aligned with the overall visual identity.
The outcome of the project was a visually captivating and immersive conference environment that left a lasting impact on attendees. The designs for objects and collateral reinforced the Advisor Group brand and the ConnectED conference theme, fostering engagement and excitement. Additionally, the cohesive branding for the event's website and application provided a seamless digital experience that aligned with the overall visual identity. Through meticulous attention to detail and effective collaboration, the designs successfully enhanced the overall attendee experience, contributing to the success of ConnectED 2021 as a premier industry event.
