ConnectED 2019
Advisor Group
October 2019
Branding
ConnectED is Advisor Group’s flagship national education meeting. It is a multi-day event featuring renowned keynote speakers, hundreds of educational sessions, one-on-one business consultations, networking opportunities, themed events, an expansive partner exhibition, and world-class entertainment.
Problem
We were tasked with creating the look and feel of Advisor Group's ConnectED 2019 conference. The idea was to take this above and beyond what had previously been done for their ConnectED conference.
Goals
- Establish an event identity
- Surpass ConnectED 2018 experience
- Do something new and innovative
- Successfully launch the website and collateral by the event start date
Research
The event was held in Tennessee and as a result I pulled in a style called "Memphis" which pulls in random shapes and figures.
