Fairfield Re-branding
As quoted in the guide:
“The following is brand standards for Fairfield, CA. Typefaces, logos, colors, positioning statement and design elements are all defined with the purpose of creating a consistent brand language to be used by all stakeholders and media, both visually and conceptually. Brand standards create a strong guideline from which to successfully launch a new identity while maintaining brand extension and continuity for years to come. The combination of all approved graphic elements interact with each other to create a consistent design enhancing the Fairfield Conference & Visitors Bureau’s ability to attract, interact, react and track marketing and community strategy towards the uncomplicated, uncongested and unspoiled essence of Fairfield.”
